History of Coca Cola

INTRODUCTION TO CROSS-MEDIA TOPICS
Obj:
· To consolidate understanding of key print advertising terms and techniques
· To develop understanding of the Case Study’s institutional context


HISTORY OF COKE - see your handout
1. When and where did Coke first appear on sale?
2. What do the images associated with Coke emphasise?
3. How did Coke manage to make the connection between a symbol of American society and Coke in its first advert?
4. What universal messages/emotions did Coke manage to associate with the brand through their marketing?
5. Select 5 relevant facts

Plenary
How have the Coke adverts changed over time?
What lines of appeal do the adverts use?
Why is the Coca Cola brand still a success today?