1950's Print Coke Advert

Deconstruction of coke print advertisement (see colour version above)

Stick the coke advert into the middle of a blank page. In pairs, deconstruct the coca cola advert by annotating / labelling it with reference to:

1) Use of key image(s) – product, glasses, models etc.

2) Background image / mise en scene

3) Slogan

4) Brand logo

5) Typography (colour and style)

6) Framing

7) Persuasive techniques / lines of appeal / AIDA