Print Coke advert continued

Starter
Using the 1950's coke advert, list 3 techniques used to appeal to the target audience.

Development

1) What messages and values are conveyed in this advert?

2) Which lines of appeal are present?

3) What does the advert tell us aboutAmerican culture?

4) Who is the target audience? Explain how they are targeted.

5) What is the effect of the brand trademarks (contour glass, red and white brand colours,cursive typography)?