The Happiness Factory Advert

Coca Cola - The Happiness Factory
Watch the Happiness Factory coke advert taking notes on the following :

http://uk.youtube.com/watch?v=NwCn-D5xFdc

1) Narrative - what happens in the advert?

2) Setting - where does the advert take place?

3) Characters - who / what are featured?

4) What techniques are used in the filming of this advert?

5) Who is the target audience?

6) Which coke trademarks are shown in the advert?
Prepare to feedback your responses. You may work in pairs on your answers.
Sound Analysis - use the sheet and stick this into your book.

Plenary
How have coca cola utilised print advertising techniques to market their product?
What are the main differences between the print advert and the TV advert?